For the launch film, editoria33 created a visual language that follows the transformation of the material and the identity of the product, from waste to raw pellets to sunglasses ready to be worn.

The material is collected by the people who make recovery possible, then sorted, converted into pellets and re-formed into something you can hold, wear and recognize.

Materials are given a second life through purposeful design.

For editoria33, circularity only matters when it becomes real work on the ground. When informal waste workers are part of the story. When value chains are visible and local communities can sustain the cycle. When recovered material stays in circulation instead of sinking into landfills or disappearing into the ocean.